Creating Cult Beauty
Not for the like minded, LOOK offers beauty for individuals in search of the premium, the rare, and the cult. A store unlike any other, would demand visuals beyond the norm. Embracing the bold, disruptive personality of the store, we created visual and social media strategies designed to cut through the category clutter and attract a highly specific target market.
Work: Thematic Campaign / Socials / POS
Category: Retail / Beauty