Switch & Save
Private labels or house brands are often saddled with negative preconceptions about quality. Watsons Brand has decidedly overcome them. Our long-running Switch & Save campaign has built a strong following on brand love, backed by real user testimonials. This phenomenon of a campaign has been cascaded through numerous iterations over the years, crossing categories and borders. A tactical campaign so powerful it became a thematic anthem, this is a campaign with legs.
Work: 360º Thematic Campaign
Client: Health / BeaClient: Watsons Philippines
Category: Health / Beauty / Private Label