B By Superdrug Launch

Superdrug was launching a new skincare brand called B., a range of solutions for all kinds of skin and concerns.  Playing off the brand name, we created the campaign “B. Your own beauty”, aligning squarely with the Superdrug retail brand’s stance on inclusivity. We then created a visual identity based on the concept of what we call “the beauty spectrum”, embracing the idea that beauty comes in all shades, colors, and forms.

Work: Thematic Launch / Visual Identity
Client: Superdrug UK
Category: Skincare / Private Label